April 2024

The Science of Making People Spit Out Their Coffee (While Scrolling)

The Science of Making People Spit Out Their Coffee (While Scrolling)

Introduction  We’ve all been there: lost in the endless scroll of memes, funny tweets, and witty observations that keep us glued to our phones. That perfect cup of coffee warms your hands, fueling your digital journey. Then, WHAM! A post blindsides you with its humour. A perfectly timed meme explodes on the screen, a tweet […]

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Redefine Influence with Blackstone Consults' Blueprint

Redefine Influence with Blackstone Consults’ Blueprint

Introduction  In the fast-paced realm of social media marketing, influence reigns supreme. Businesses today recognize that the ability to sway consumer behaviour, drive conversions, and ultimately boost sales hinges on their capacity to wield influence effectively. Yet, in an era where the digital landscape is constantly evolving, traditional notions of influence have been upended, paving

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