Digital Marketing Strategy

Digital Marketing Strategy: The 4 Pillars

A digital marketing strategy is a set of guidelines that helps you decide which online channels to invest in and how much time and money to spend on them. This article will give you the 4 pillars of digital marketing strategy, as well as some tips on how to make sure your websites are performing at their best.

4 Pillars of Digital Marketing Strategy

1) Build relationships with influencers

Influencer marketing is a great way to create connections with your audience and increase brand awareness. To do that, you need to find the right people who will help spread your message. Here are some ways on how to identify influencers:

First of all, make sure they have an engaged social media following – namely Twitter and Facebook; this makes it much easier for them to share content – either yours or theirs

Find out what their interests are by looking at which hashtags they use most frequently (e.g., #socialmedia) and also look through other accounts those hashtags link back to as well as those mentioned in posts from influential users themselves (you can check if someone has been featured in another account via Buzz

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2) Leverage social media

Social media is the most important part of digital marketing strategy. Some statistics prove that social media has a great influence on consumers’ buying decisions, which makes it crucial in online promotion. It also keeps you up-to-date with current trends and allows for ongoing interaction between companies and customers, making sure your brand stays relevant.

The key to leveraging social media success lies in knowing where your target audience spends their time online

e.g., Facebook, Twitter) so it’s best to be active there as well; however, don’t forget about other popular sites such as Pinterest or Instagram – they can provide you with new opportunities too! In addition to this, make sure you utilize features like hashtags (#), @ mentions (@

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3) Create unique content

It is important to have a well-thought-out content strategy. But what does this mean? It basically means that you need to have a plan for the type of posts you will be sharing, as well as how often and when they should go up – just imagine if users saw the same post over and over again!

While going through your digital marketing strategy, it might be helpful to think about blogging. On average, companies with blogs reach 96% more people than those who don’t

A blog can seem daunting at first, but all it takes is some inspiration from other brands or experts in your industry. Posting regularly also helps new visitors stay on site longer so it’s best not to skip too many days between posts; try starting

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4) Invest in analytics

It is important to measure the success of your digital marketing strategy, especially if you want to make sure it’s working. The most popular tools for this are Google Analytics and Hubspot

These services provide valuable data which can help you understand how users interact with content on your site, what they like/dislike about it, etc.; in turn, this information makes future posts better tailored towards audience needs. Once you’ve chosen a tool (there are many others available) be sure to use it properly; there is no point collecting all that great analytics without knowing what they mean! In other words, don’t just set up an account and forget about them – monitor results every week or month so adjustments can be made as necessary.

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Make sure your website is up and running. Search engines crawlers can’t find a site that’s down, so make sure you have someone looking after it at all times. If possible, hire an SEO expert to help optimize the technical aspects of your websites’ code in order to increase its ranking on search engine results pages (SERPs).

Social media is the most important part of digital marketing strategy. Some statistics prove that social media has a great influence on consumers’ buying decisions, which makes it crucial in online promotion. It also keeps you up-to-date with current trends and allows for ongoing interaction between companies and customers, making sure your brand stays relevant.

There are many social media platforms available; however, only a few of them (e.g., Facebook, Twitter) can provide you with such opportunities.

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